Marketing Yourself as a Fisherman's Wharf Business

We know that one of your business' top assets is location, location, location! Whomever you are marketing to, whether it be customers, clients, investors, or brokers, being a Fisherman's Wharf business is bound to be a key selling-point. This toolkit is designed to help you integrate Fisherman's Wharf imagery and content into your marketing materials. 

The FWCBD also has a number of channels to promote your business, for free, including a consumer facing website, social media, PR, and more. 


As a valued business in the Fisherman's Wharf district, we want to make sure you are using all the FWCBD resources to fully promote your business. Below we have outlined some steps to help you get started.

Submit Website Listing

If your business has a street entrance and serves customers, you should be listed on our website, Check our website to see if your business is listed. If it is not, or if you would like changes made to your listing email rachel@visitfishermanswharf with the following information: 

  • Business Name
  • Business Category (examples: Bay Cruise, Quick Service Dining, Jewelry Store)
  • Address
  • Phone Number
  • Website
  • Photos
  • Up to 100 Word Description
  • Is Your Business also an Event Venue? If so, include info about private event and meeting spaces.

Submit Staff Contacts

Please email contact info for all of your relevant staff members (marketing contact(s), PR contact(s), sales contact(s), etc.) to Members will be added to relevant email newsletter lists.

  • Name
  • Company
  • Title
  • Email Address
  • Mailing Address
  • Phone Number
  • Mobile Number

Please add us to your mailing lists too:

  • Troy Campbell - Executive Director -
  • Rachel Brown - Marketing & Communications Director -
  • Laura Schaefer - Program Manager -

Connect on Social Media

The FWCBD has a large presence on social media and we want to share your info. Please email all of your social media handles to so we can follow you. You can also email us content you would like posted. And make sure to follow us:

Join Townsquared

Townsquared is a free online community. It helps members collaborate to make our district clean and safe. We also use it to alert businesses about media and ad opportunities as well as safety alerts. Have all relevant staff members join at and enter the code "wharfcbd".

Submit Press Photos

If you would like your photography to be available for use by the FWCBD and our press contacts, please email your high-res jpg images to us. A folder will be created for your business in our Media Library and available for others to use. Send to 

Consider Sponsorship

As a sponsor your logo will be included on all print pieces, and your logo and link will be on our website and other digital media. You can also sponsor our annual Wharf Fest in October. 
For package information email us or visit our Sponsorship page. 

The FWCBD has an extensive library of Fisherman's Wharf neighborhood photography available for use in marketing materials. New for 2018 - Fisherman's Wharf now has B-roll drone videography available for use as well. Any business in the Fisherman's Wharf district or member of the media can use these media assets. If you are planning on using these photos or videos in paid advertisements, please reach out for permission. If you don't see the photo you are looking for, please reach out to The FWCBD has many photos available for use that are not included in this library. If your business would like to submit photography or videography to the media library please contact us. 

Giving credit:

  • Print photography: ""
  • Web photography: "" with URL and photo hyperlinking to the website URL
  • Social media photography: Tag the Fisherman's Wharf account (Facebook @Fisherman's Wharf, Instagram @FishermansWharf, Twitter @TheWharfSF)
  • Business photography: Photos in folders labeled "Courtesy of..." have been submitted by various businesses in Fisherman's Wharf. When using these photos please credit the business that provided the photo.

For the full media library including story ideas and press releases, click here


Knowledge Center

Get the numbers to back up your marketing efforts. The Knowledge Center of this website has important data about the Fisherman's Wharf neighborhood, including:

We also encourage you to stay up-to-date on Fisherman's Wharf news.


The Fisherman’s Wharf Community Benefit District’s strategic marketing and communications plan is a comprehensive framework designed to guide the organization’s efforts to maintain and increase economic impact to Fisherman’s Wharf businesses. Use this plan to model a plan for your own business or leverage existing FWCBD marketing programs to extend the promotional reach of your business. 


Please add the Fisherman's Wharf logo to the footer of your website. You can either list yourself as a proud business of Fisherman's Wharf or you can include us in your strategic partners section. Including the Fisherman's Wharf logo will inform your website visitors that your business is in San Francisco's #1 most visited neighborhood. It will also help your SEO (Search Engine Optimization). When you link to a website that also links to your website, it will help your website appear higher on search engine results pages. Please link the logos to

For Use on Light Backgrounds

For Use on Light Backgrounds

For Use on Dark Backgrounds

For Use on Dark Backgrounds


Digital or Print

You can download a copy of our visitor map or brochure online. You can also order brochures from us by using the form below. Our brochures are perfect for potential visitors planning their San Francisco trip, business patrons in San Francisco hoping to explore the Wharf, for sales packets advertising your unique venue to potential clients, for trade shows, and more.



Please note, brochures are currently on back order. We will fulfill your request as soon as possible. Thank you!

Name *
Intended Use of Brochures *
Check all that apply
Mailing Address *
Mailing Address
Brochure Holder Request
The FWCBD can provide counter top brochure holders with the Fisherman's Wharf branding. These brochure holders are intended for displaying the Fisherman's Wharf brochures only. Select Yes if you would like to submit a brochure holder request for your business.



Feel free to reach out to me about any FWCBD marketing topics or questions. 

Rachel Brown
Marketing & Communications Director