The Fisherman’s Wharf Community Benefit District (FWCBD), a nonprofit organization, was founded in November of 2005 by the business and property owners of the San Francisco neighborhood. The district is funded through an annual assessment for 15 years from the property owners. The purpose of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far.

The Fisherman’s Wharf Community Benefit District (FWCBD) has achieved many of our strategic goals and built productive relationships with city agencies and other neighborhood groups. With a 23 member Board of Directors and 10 committees and subcommittees, we have over 150 active district and community members. We would like to thank our volunteer Board of Directors as well as all of the individuals that support our district throughout the year. 

If you live or work in the Fisherman's Wharf District and would like to serve on one our of advisory committees we would love to hear from you!

Ambassador services are available 7 days a week, typically from 8 am to 8 pm as hours may vary. The Ambassadors help keep Fisherman's Wharf clean and safe. Services include:

  • Street Sweeping & Power Washing

  • Graffitti & Sticker Removal

  • Giving Directions

  • Passing Out Maps & Information

  • Trash Removal

  • Helping with District Safety & Security

  • Assisting with Homeless & Quality of Life Issues




To contact the Ambassadors, call or text 415-726-3088.


The FWCBD is pleased to announce the release of our Retail Strategy report for Fisherman’s Wharf. The process of creating the document was a year-long collaborative effort between the FWCBD, Seifel Consulting, and the Retail StrategyTask Force (which included 15 property and business owners from the area). The project was partially funded by a grant from the Mayor’s Office of Economic and Work Force Development and can be viewed and/or downloaded at

The strategy is a renewed effort to strengthen the district’s commercial mix, celebrate the area’s fishing industry, and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. It also outlines how to maintain the momentum of the Wharf renaissance while simultaneously preserving the area’s unique historical ties and improving the iconic district, the only commercial retail street on the waterfront in San Francisco. 

The current FWCBD was formed in 2005 for a 15-year term. To continue providing services beyond 2020, the FWCBD must undergo renewal/reformation as outlined by our agreement with the City and County of San Francisco and our constituents.

In late 2018 and in 2019, this process will include both a petition and ballot vote-by-mail for our constituents, certification from the Board of Supervisors, and ultimately the Mayor’s signature. As we engage our members and convene local stakeholders, we are excited about the prospect for a successful renewal that brings an enhanced budget, enabling us to meet and exceed the current level of services for 2020 and beyond.



The proposed second phase of the Jefferson Street redesign will improve the street and public realm areas of Jefferson Street from Jones Street east to Powell Street. The project funding has been officially approved by the Board of Supervisors, with a 2019 construction start date planned. More construction details will be available this fall. We will keep you informed of any opportunities to provide feedback and to learn more about the project.

The design will expand sidewalks in some areas, add trees, improve lighting, and make other pedestrian, bicycle, and transportation safety improvements to enhance the visitor experience and provide better business access. A small portion of the existing parking area at Taylor Street, next to the iconic Fisherman’s Wharf crab wheel sign, will be repurposed and transformed into a public plaza that could host small performances and events. This space could also be used as overflow parking during large events or activated with other special events. 

Project updates will be available at