The Fisherman’s Wharf Community Benefit District (FWCBD), a nonprofit organization, was founded in November of 2005 by the business and property owners of the San Francisco neighborhood. The district is funded through an annual assessment for 15 years from the property owners. The purpose of the Fisherman’s Wharf Community Benefit District is to preserve and enhance its vast San Francisco waterfront landscape and multi-cultural heritage, while integrating modern efficiencies to enrich the experience of visitors from both near and far.

The Fisherman’s Wharf Community Benefit District (FWCBD) has achieved many of our strategic goals and built productive relationships with city agencies and other neighborhood groups. With a 23 member Board of Directors and 10 committees and subcommittees, we have over 150 active district and community members. We would like to thank our volunteer Board of Directors as well as all of the individuals that support our district throughout the year. 

If you live or work in the Fisherman's Wharf District and would like to serve on one our of advisory committees we would love to hear from you!

Ambassador services are available 7 days a week, typically from 8 am to 8 pm as hours may vary. The Ambassadors help keep Fisherman's Wharf clean and safe. Services include:

  • Street Sweeping & Power Washing

  • Graffitti & Sticker Removal

  • Giving Directions

  • Passing Out Maps & Information

  • Trash Removal

  • Helping with District Safety & Security

  • Assisting with Homeless & Quality of Life Issues




To contact the Ambassadors, call or text 415-726-3088.


The FWCBD is pleased to announce the release of our Retail Strategy report for Fisherman’s Wharf. The process of creating the document was a year-long collaborative effort between the FWCBD, Seifel Consulting, and the Retail StrategyTask Force (which included 15 property and business owners from the area). The project was partially funded by a grant from the Mayor’s Office of Economic and Work Force Development and can be viewed and/or downloaded at

The strategy is a renewed effort to strengthen the district’s commercial mix, celebrate the area’s fishing industry, and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. It also outlines how to maintain the momentum of the Wharf renaissance while simultaneously preserving the area’s unique historical ties and improving the iconic district, the only commercial retail street on the waterfront in San Francisco. 

The current FWCBD was formed in 2005 for a 15-year term. To continue providing services beyond 2020, the FWCBD must undergo renewal/reformation as outlined by our agreement with the City and County of San Francisco and our constituents.

In late 2018 and in 2019, this process will include both a petition and ballot vote-by-mail for our constituents, certification from the Board of Supervisors, and ultimately the Mayor’s signature. As we engage our members and convene local stakeholders, we are excited about the prospect for a successful renewal that brings an enhanced budget, enabling us to meet and exceed the current level of services for 2020 and beyond.



The proposed second phase of the Jefferson Street redesign will improve the street and public realm areas of Jefferson Street from Jones Street east to Powell Street. The project funding has been officially approved by the Board of Supervisors, with a 2019 construction start date planned. More construction details will be available this fall. We will keep you informed of any opportunities to provide feedback and to learn more about the project.

The design will expand sidewalks in some areas, add trees, improve lighting, and make other pedestrian, bicycle, and transportation safety improvements to enhance the visitor experience and provide better business access. A small portion of the existing parking area at Taylor Street, next to the iconic Fisherman’s Wharf crab wheel sign, will be repurposed and transformed into a public plaza that could host small performances and events. This space could also be used as overflow parking during large events or activated with other special events. 

Project updates will be available at


2019-2020 FWCBD Board of Directors - Two Open positions

The elections for the 2019-2020 Fisherman’s Wharf Community Benefit District’s (FWCBD) Board of Directors will take place at our Annual Meeting on July 23rd, 2019.

If you are interested in nominating yourself or someone else to be considered for the slate for the upcoming ballot of FWCBD Directors, please notify Executive Director, Randall Scott, via email at no later than midnight on Monday, May 27th, 2019.

The following Directors are currently serving terms that will be expiring this year and may run for re-election for a two-year term if they choose to do so:

Sina Von Reitzenstein, PIER 39, Brandy Marts, The Franciscan Restaurant
, John Cannizzaro, Cannizzaro Properties
, Hagen Choi, Tower Tours
Christopher Christensen, B.A.L.M.A.
, Tom Creedon, Scoma's Restaurant,
 Jacqueline Douglas, Wacky Jacky Sport Fishing
, Paul Miller, Boudin
Antone Sabella, Sabella Building.

There are currently two vacant spots on the board that we will be filling. The FWCBD will be accepting nominations from community members who may be interested in joining the Board of Directors or wish to nominate another member of the community for one of the vacant seats. You (or they) will be provided with an application and then a subsequent interview scheduled in June by the FWCBD’s Nomination Committee.

Should you have any questions regarding the upcoming 2019-2020 Board of Directors’ election or the process for the election, please feel free to contact Randall Scott at (415) 673-3530 or via email at


SECTION 1.  QUALIFICATIONS (As defined in the FWCBD’s Bylaws)

 A.  In order to be eligible for nomination and election to the Board, a person must be:

1.  A property owner that has fully paid into the Fisherman’s Wharf Community Benefit District (see Article 13 below), as approved by ordinance by the San Francisco City Council in July 2005 and as may be amended,

2.  A business owner (including nonprofit organizations) that does not own commercial property in either the Fisherman’s Wharf Community Benefit District or the Portside Community Benefit District (i.e., a business owner that leases property)

3. A residential tenant that is not a property or business owner in the Fisherman’s Wharf Community Benefit District

4. An at-large community member deemed important to support the goals of the corporation.

B. Additionally, in accordance to San Francisco Business and Tax Code Regulation Section 1511(f), no less than twenty percent (20%) of the Board members shall be business owners or nonprofit organizations that do not own commercial property in the two Districts. 

 C. Furthermore, nominations shall be based upon active participation with the corporation including its committees, task forces and support for the purposes, policies and goals of the corporation. In addition, nominees shall only be eligible for election to those positions for which they qualify as a property owner, business tenant, residential tenant or at-large member. 

Be up to date on the current news and updates regarding the Fisherman's Wharf District, the Ambassadors and the FWCBD.